Research Guides: COMM 348: Intro to Public Relations and Advertising (Dr. Hsin-Yen Yang): Advertising Resources

Company & industry research

Business Insights: Global This link opens in a new window
This source provides international business intelligence through case studies, SWOT reports, corporate chronologies and profiles, full-text periodicals, market research reports, and company histories.
Nexis Uni This link opens in a new window
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis, including Federal and State legal cases, U.S. Supreme Court decisions dating back to 1790, full-text of U.S. & World newspapers, business articles, financials, and company/industry information & profiles. Try out the new intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents. Nexis Uni is the new site for the resource formerly known as LexisNexis Academic.
ABI/INFORM Collection‎ This link opens in a new window
ABI/INFORM Complete provides thousands of full-text journals, dissertations, working papers, and key newspapers such as The Wall Street Journal and The Financial Times, as well as country and industry profiles. The database covers a wide range of business topics including accounting, finance, management, marketing and real estate.
Business Source Premier This link opens in a new window
Includes scholarly articles, market research reports, industry reports, country reports, company profiles, and SWOT analyses. Use the "Company Profile" feature to do company research.

Newspapers and Magazines

Access World News Research Collection This link opens in a new window
This is a full-text news resource offering coverage of over 8,200 local, regional, national and international sources from over 200 countries. Browse replicas of popular local newspapers' like the Topeka Capital Journal and Kansas City Star, with full-color layouts of all news articles, graphics, advertisements, classifieds, weather reports, box scores, puzzles, cartoons and more. Available as soon as print editions.
New York Times This link opens in a new window
Students, faculty and staff now have access to the full content of the NYT.com and NYT mobile apps. Activate your free pass and create an account by going to NYT Edupass . You must use your FHSU e-mail address to create an account.
***Accounts are active for 364 days. If your account has expired use the same NYT Edupass link and log-in at that page to reactivate your account.***
Access Newswires This link opens in a new window
Full-text of current and archived articles from key domestic newswires including AP, Scripps Howard, McClatchy-Tribune, Copley, PR Newswire and Financial Wire.

Statistics

Census Data
Provides access to the population, housing and economic data for the United States, Puerto Rico and U.S. Territories collected by the U.S. Census Bureau.
Bureau of Labor Statistics: Industry Projections
Industry employment and output projections.

Scholarly articles

Academic Search Premier This link opens in a new window
A multi-disciplinary database that provides full text for more than 4,600 journals, including approximately 3,900 peer-reviewed titles. Useful for nearly any research topic.
Communication & Mass Media Complete This link opens in a new window
With full-text access to 350 journals and coverage dating as far back as 1915, Library Journal claims that CMMC is one of the most robust databases available for communication studies.
Omnifile Full Text This link opens in a new window
Article citations, abstracts, and many full-text articles from thousands of magazines, newspapers and scholarly sources. A good choice for most subjects.
Social Sciences Full-text This link opens in a new window
Full-text articles and citations covering the social sciences, and topics such as: Addiction, Family, Gender, Psychology, Psychiatry, Criminal Justice, Corrections, Gerontology, Social Work, Sociology and more.

Search Strategies
Having trouble using our databases? Try the tips in this guide to search smarter and search faster!