This guide will help you locate and access resources for research in COMM 348: Public Relations. The guide is broken into the following sections:
- Document types: Not sure if you are looking at a scholarly source? Want to know the difference between a primary and secondary document? No idea what a SWOT is? Check this page for explanations and examples of the many types of documents you will use for Public Relations Research.
- Public relation Resources: Check out these specialized databases to find scholarly articles, statistical data, newspaper and magazine articles, industry trade publications, and more on Public Relations.
- Advertising Resources: Check out these specialized databases to find scholarly articles, statistical data, newspaper and magazine articles, industry trade publications, and more on Advertising.
- Reading a scholarly article: Getting bogged down reading academic publications. Check this page for some helpful tips.
- Find help: Need research, writing, or tech help? Find everything you need on this page.
