Research Guides: COMM 348: Intro to Public Relations and Advertising (Dr. Hsin-Yen Yang): Document Types

Scholarly Sources

Scholarly or peer-reviewed articles are written by experts in academic or professional fields. They are excellent sources for finding out what has been studied or researched on a topic as well as to find bibliographies that point to other relevant sources of information.

Digital Junk: Food and Beverage Marketing on Facebook
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Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T., & King, L. (2014). Digital Junk: Food and Beverage Marketing on Facebook. American Journal Of Public Health, 104(12), e56-e64. doi:10.2105/AJPH.2014.302167

Primary Sources

Primary Sources include original works (diaries, speeches, manuscripts, letters, poetry, art, drama, artifacts) or research (experiments, case studies, interviews, longitudinal studies).

Hormonal responses to non-nutritive sweeteners in water and diet soda
Background: Non-nutritive sweeteners (NNS), especially in form of diet soda, have been linked to metabolic derangements (e.g. obesity and diabetes) in epidemiologic studies. We aimed to test acute metabolic effects of NNS in isolation (water or seltzer) and in diet sodas.
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Sylvetsky, A. C., Brown, R. J., Blau, J. E., Walter, M., & Rother, K. I. (2016). Hormonal responses to non-nutritive sweeteners in water and diet soda. Nutrition & Metabolism, 131-8. doi:10.1186/s12986-016-0129-3

Corporate Documents

Coca Cola SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats. A SWOT Analysis is a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Beverage Industry Profile
Industry profiles are in-depth documents that give insight into an industry. A typical report looks at the industry leaders, forces affecting the industry and financial data for the industry.

Popular Sources

Popular sources are written for the general public and use language easily understood by general readers. They are often written by journalists, and can be good sources for up-to-date, recent information or to assess public opinion.

Study finds that Coca-Cola targets Black and Hispanic Children

Secondary Sources

Secondary sources include critiques, descriptions, or reviews.

Excessive Consumption of Diet Soda and Eating Disorders.
The article discusses a research paper on factors contributing to excessive consumption of diet soda among people with eating disorders. It references a study by Tiffany A. Brown and Pamela Keel, published in a 2013 issue of "Eating Disorders." It offers information on the side effects of diet drinks, questions addressed by the researchers, the methods used in the study and implications of the study for clinicians.
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Excessive Consumption of Diet Soda and Eating Disorders. (2014). Eating Disorders Review, 25(2), 4.