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COMM 348: Intro to Public Relations and Advertising (Dr. Hsin-Yen Yang)

This guide will help you complete you find scholarly resources related to public relations and advertising.

Scholarly Sources

Scholarly or peer-reviewed articles are written by experts in academic or professional fields. They are excellent sources for finding out what has been studied or researched on a topic as well as to find bibliographies that point to other relevant sources of information.

Primary Sources

Primary Sources include original works (diaries, speeches, manuscripts, letters, poetry, art, drama, artifacts) or research (experiments, case studies, interviews, longitudinal studies).

Corporate Documents

Popular Sources

Popular sources are written for the general public and use language easily understood by general readers. They are often written by journalists, and can be good sources for up-to-date, recent information or to assess public opinion. 

Secondary Sources

Secondary sources include critiques, descriptions, or reviews.