Research Guides: COMM 348: Intro to Public Relations and Advertising (Dr. Hsin-Yen Yang): Public Relations Resources

News Sources

Access Newswires
You will want to look under PR Newswire
Access Business News
Use this for researching annual and quarterly financial results, comparing forecasts and strategy versus execution, trends and emerging market opportunities, and more.

Bloomberg News
Bloomberg is a news source that focuses on market, economic, industrial, and political trends.

New York Times
Students, faculty and staff now have access to the full content of the NYT.com and NYT mobile apps. Activate your free pass and create an account by going to NYT Edupass . You must use your FHSU e-mail address to create an account.
***Accounts are active for 364 days. If your account has expired use the same NYT Edupass link and log-in at that page to reactivate your account.***

PRWatch
This project of the Center for Media & Democracy "offers investigative reporting on the public relations industry" and promotes media that are "of, by and for the people." Projects include PR Watch, a quarterly investigative journal, and Spin of the Day. Provides lots of full-text news reports.

Trade Journals & Organizations

Public Relations Journal
Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”
The Museum of Public Relations
The Museum of Public Relations is a 501(c)(3) educational institution chartered by the New York State Department of Education to serve the world's growing community of public relations students, educators, researchers and practitioners. Our mission is to bring PR history to life—exploring and sharing the campaigns, crises and leading figures in public relations history, that will enhance the quality of the practice.
International Association of Business Communicators
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.

Databases

Business Abstracts with Full-Text
Coverage of U.S. and international business publications, including leading business magazines, trade publications and research journals, including 260 titles in full-text. Citations: 1982-present; Full-Text of selected periodicals: 1995-present
Business Insights: Global
This source provides international business intelligence through case studies, SWOT reports, corporate chronologies and profiles, full-text periodicals, market research reports, and company histories.
Communication & Mass Media Complete
With full-text access to 350 journals and coverage dating as far back as 1915, Library Journal claims that CMMC is one of the most robust databases available for communication studies.
Communications & Mass Media Collection
Brings together information found in more than 400 journals. Nearly 3 million articles on all aspects of the communications field, including advertising, public relations, linguistics, and literature, meet the needs of researchers. Exclusive features, including Topic Finder, InterLink, and a mobile-optimized interface, support and enhance the search experience.
Emerald Insight
Click on the advanced search button and then the case studies button to look at specific PR case studies
Sage Premier
A multi-disciplinary database with many full-text, scholarly articles back to 1999, and citations/abstracts prior to 1999.
Nexis Uni
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis, including Federal and State legal cases, U.S. Supreme Court decisions dating back to 1790, full-text of U.S. & World newspapers, business articles, financials, and company/industry information & profiles. Try out the new intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents. Nexis Uni is the new site for the resource formerly known as LexisNexis Academic.

Statistics

Census Data
Provides access to the population, housing and economic data for the United States, Puerto Rico and U.S. Territories collected by the U.S. Census Bureau.
Bureau of Labor Statistics: Industry Projections
Industry employment and output projections.