You might want to do some background research on your selected company who had a successful crisis recovery campaign. Try searching for background information using the company profile databases and features listed below:
ABI/INFORM Complete provides thousands of full-text journals, dissertations, working papers, and key newspapers such as The Wall Street Journal and The Financial Times, as well as country and industry profiles. The database covers a wide range of business topics including accounting, finance, management, marketing and real estate.
Includes scholarly articles, market research reports, industry reports, country reports, company profiles, and SWOT analyses. Use the "Company Profile" feature to do company research.
Newspapers are an important indicator of crisis campaign success. Find articles about the crisis campaign to gather an idea of public sentiment and how the campaign and different strategies of the campaign were being received at the time.
Search scholarly journals, trade journals, and magazines using the databases below. Try keywords such as "case study", "crisis management", "brand reputation", etc. Also from a results list, you can narrow your results using the Source Type sidebar to see only "academic journals" or "trade publications", or "magazines".
Looking for Academic Search Premier? Academic Search Complete holds all the same resources plus many more. It is a comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc. The database features PDF content going back as far as 1865, with the majority of full text titles in native (searchable) PDF format.
Full-text articles and citations covering the social sciences, and topics such as: Addiction, Family, Gender, Psychology, Psychiatry, Criminal Justice, Corrections, Gerontology, Social Work, Sociology and more.
All 3 databases listed above share the same interface. You can search multiple at the same time if you click "Choose Databases" and select multiple databases from the list.
