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COMM 657: Media Planning & Management (Dr. Hsin-Yen Yang)
This guide will help you with conducting research for your media planning assignment.
Strengths, Weaknesses, Opportunities, Threats. A SWOT Analysis is a study undertaken by an organization to identify internal strengths and weaknesses, as well as its external opportunities and threats.
Industry profiles are in-depth documents that give insight into an industry. A typical report looks at the industry leaders, forces affecting the industry and financial data for the industry.
Scholarly or peer-reviewed articles are written by experts in academic or professional fields. They are excellent sources for finding out what has been studied or researched on a topic as well as to find bibliographies that point to other relevant sources of information.
