Marketing:Market Research

"Detailed essays covering 33 nations that can be classified as emerging markets, as well as highlighting 1-3 industry profiles under each nation. Each profile includes an overview snapshot, the market's or industry's organization and structure, its history and development, trends and long-term outlook, and a bibliography for further reading."

"Explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as ""war stories"" by professors. "

The Gale Business Insights Handbook Of Global Marketing examines the questions:How can a business measure the cost effectiveness of expanding globally? How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.

"Compilation of published market shares. The 50 industry-specific chapters are arranged alphabetically, and each entry includes an introductory overview essay about the industry, with the second section entitled “Current Trends,” as well as a complete time line of events important to that industry over the last 30 to 50 years and a selection of between 15 and 30 of the most representative market shares for that industry." ~Susan Awe