Research Guides: Marketing: Articles and Databases

Google Scholar

Best Databases for Marketing

Business Source Premier This link opens in a new window
ABI/INFORM Collection‎ This link opens in a new window
ABI/INFORM Complete provides thousands of full-text journals, dissertations, working papers, and key newspapers such as The Wall Street Journal and The Financial Times, as well as country and industry profiles. The database covers a wide range of business topics including accounting, finance, management, marketing and real estate.
Communication & Mass Media Complete This link opens in a new window
Emerald Insight This link opens in a new window
Nexis Uni This link opens in a new window
HeinOnline This link opens in a new window
HeinOnline is a government document and legal research database. Access to this database is offered as a trial through February 7, 2020. Your TigerNetID username and password are required for off-campus access. If you have feedback, please email Jennifer Sauer at jsauer@fhsu.edu.
Small Business Reference Center This link opens in a new window
Regional Business News This link opens in a new window
Buckmaster Annual Stockholders’ Reports This link opens in a new window
Annual Reports from the top 500 corporations. ***Off-campus access requires username and password and is limited to one user at a time. Please use the Ask-a-Librarian chat option or email refserv@fhsu.edu to obtain access.***
Business Abstracts with Full-Text This link opens in a new window
ProQuest Dissertations and Theses Open This link opens in a new window
JSTOR This link opens in a new window

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Select Marketing Journals

Unless otherwise noted, these journals are available in Business Source Premier database. You can search all of them at once by searching the database, or search them individually by clicking the links below, then clicking "Search Within This Publication" on the left side of the screen. Browse individual issues by using the links on the right.

Advertising Age
Full-text from 1992-present. Weekly trade publication that contains "Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports."
Journal of Marketing
Full-text back to 1936. Peer-reviewed journal that "Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results."
Journal of the Academy of Marketing Science
Full-text back to 1994; citations only for the most recent 12 months. Peer-reviewed journal that is "devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing."
Journal of Marketing Research
Full-text articles back to 1964. Peer-reviewed journal. "Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices."
Marketing News
Full-text back to 1972. Trade publication that "publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association."
Journal of Marketing Theory & Practice
Full-text back to 1992. Peer-reviewed journal which "Contains articles addressing contemporary marketing issues."
Journal of International Marketing
Full-text 1993 to present. Peer-reviewed journal which "publishes articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews."

Marketing:Articles and Databases

Google Scholar

Best Databases for Marketing

Search for Articles, Books, and more with Primo!

Select Marketing Journals